Women in Leadership - Mar 5

Description

Kick off Women's History Month with an inspiring conversation featuring Erica Baker. From ballet dancer to advertising executive to mother, Erica will share her personal journey with imposter syndrome and how self-doubt intersects with professional life. She'll offer practical strategies to help individuals navigate self-doubt and empower leaders to cultivate workplace cultures of belonging - fostering resilience, confidence and professional success.

About the speaker:

Erica Baker is a driven marketing and advertising leader with a proven track record of success for national and international brands. Her experience spans diverse verticals, including automotive (Toyota Motor North America), food and beverage (La Madeleine, Nothing Bundt Cakes), health & insurance (Stryker, Trupanion), and numerous education brands. This breadth of experience allows her to bring a nuanced understanding of various verticals and markets to her work.
 
A partner at Firehouse for the past two years, Erica has risen through the ranks over twelve years, demonstrating her commitment and expertise.  She currently leads the agency's DEIB (Diversity, Equity, Inclusion, and Belonging) initiatives, spearheads new business development, and manages account management training. Her leadership extends beyond client work, fostering a positive and growth-oriented environment within the agency.
 
Prior to Firehouse, Erica honed her skills in the non-profit arts sector, working with prominent organizations such as the Dallas Symphony Orchestra and Texas Ballet Theater. This background instilled in her a deep appreciation for creativity and strategic communication.
 
Outside of her professional life, Erica is a devoted mother to a nearly three-year-old daughter, Maisie, whose adoption journey she is passionate about sharing with as she supports other adoptive parents.

RCC registration/cancellation policy:
Reservations with payment are required and will not be refunded unless cancelled three days prior to event. Substitutions will be accepted until noon the day of.  Walk-in attendees will be seated based on space availability.