Developing trust and influence for executives is the core focus of Wickpoint. The Internet, mobility and social media have upended traditional command and control marketing. The pendulum has shifted dramatically to individuals. Individuals as consumers and individuals as the voice of the company.
Some companies have adapted to this evolution. Many have not. And senior executives are most guilty of not embracing this new era. Some may feel there is no need, others are fearful, but most lack the time and resources.
Wickpoint was founded by Grant Wickes, a strategic digital marketing executive to address the executive branding need. Executive branding is the audit, development and execution of programs to build trust and influence of senior executives.